This week’s guest is Alice Karolina, the founder of the Ethical Move: a new and evolving movement creating an ethical marketing standard to live alongside Organic, Fair Trade, and B-Corp. Alice is also a talented brand strategist on a mission to help businesses create cultures of meaning instead of more. It takes courage to leave the status quo behind and create a brand rooted in purpose and vision. In this episode, Alice shares how you can grow your thought leadership in a way that is in alignment with your values AND the greater good.

When you’re living in alignment with your purpose, everything falls into place. That was Alezandra Russell’s experience after she visited Thailand and decided to do everything in her power to help restore, rebuild, and empower the lives of boys affected by human trafficking. That turning point led to her non-profit, Urban Light, and resulted in her being awarded the Mother Teresa Memorial Award for Social Justice. In this episode, we talk about what it means to have an impact—even if you start small.